CityFibre, the full fibre broadband network, has launched its first TV advertising campaign with New Commercial Arts.

The high energy spot, ‘Full On’, uses a simple analogy to dramatise the benefit of CityFibre’s full fibre broadband network versus part fibre broadband. The ad captures the sheer elation and joy experienced by an unsuspecting man as he unlocks the torrent of internet goodness that can be enjoyed on the CityFibre network. The comedy spot was directed by Sam Cadman, co-creator of Trigger Happy TV.

CREDITS:

Chief Marketing Officer: Dan Ramsay

Associate Director, Marketing: Natasha

Conetta Head of Marketing, Campaigns: Kristie Woodhouse

Senior Campaign Manager: Kate Holt

New Commercial Arts

Founder, CCO: Ian Heartfield

Founder, CEO: James Murphy

Founder, CSO: David Golding

Art Director: Paul Yull

Copywriter: Gary Arnold

Business Director: James Wilkinson

Account Director: Janki Shah

Senior Producer: Russell Taylor

Project Director: Sophie Knott

Design: King Henry Studios

Director: Sam Cadman

Production Company: Another Film Company EP/Founder: Tim Marshall

Head of Production: Sam George

Edit: Bruce Townend @ The Quarry

Post-Production: Black Kite

Post Producer: Hannah Ruddleston

Colourist: Rich Fearon

Audio: Mark Hellaby @ 750MPH

Music: Woodwork Music

Track & Artist: “Coral Reef” / The Sound of Ed white / written by Edward White